Hello, data analytics was the reserve of only the most tech-savvy marketing departments. Today, however, even the smallest businesses rely on data-driven marketing decisions to keep up with the competition. As advanced analytics capabilities expand and become simpler to use, the barriers to entry decrease. Businesses of all sizes and marketers with little or no data experience are now able to harness advanced analytics for marketing purposes. Although this development opens the door to countless possibilities, it also increases the potential for error when relying solely on this information for business decision-making. There's a common misconception in marketing that the more data you have, the more accurate your decisions will be, but that isn't necessarily true. Marketers are increasingly called on to recognize the pitfalls of Big Data, but that recognition poses a difficult question for many marketers: How can I be confident in my decisions if I can't guarantee that my data is 100% accurate? Please help. Thanks! I didn't find the right solution from the Internet. References: https://www.marketingprofs.com/articles/2017/33208/three-ways-marketers-can-use-both-data-and-common-sense Utility Management Marketing Examples